Ali's Talk - Creative Lead at It's Nice That 

NSFW - Not suitable for work section 

ah@itsnicethat.com
@alihanso

Tips for idea generation

Print out - put on boards
Using digital to push this forward

Mood boards - research
How does gaming exaggerate real life - how can this be presented - 'what if...'

who is the positive intervention for?
what problem is it solving?
How will it do good?

A4 sheet - 'our project presents this by doing this...'
How do we make the idea work in our chosen media/mediums? 

What they work on:

• Brand partnership 
• Editorial 
• The graduates
• itsnicethat.com
• Nicer Tuesdays
• Ones to watch 
• printed pages
• review of the year
• sponsored campaigns 

How they work:

• Art direction 
• Branding 
• copywriting 
• Commissioning 
• Digital design 
• Print design 
• Type design 
• Workshops 

Printed Pages - Published twice a year 

Its Nice That - TimeX - Humanising the face

How do they make money? 

Brand partnerships - reinventing brands advertising
Talk them through the client through an idea through presentation similar to this presentation

Break down the stages of project into;

• ideas page - taking a theme/question and presenting this theory through a physical form (i.e. shaving company dealing with masculinity - life drawing male models of different ethnicity and talking about why they wanted to get involved) 
• Quick (half hour) design board of how they want to present the idea