Monday, 26 November 2018

Film Poster 

Imagery scanned and distorted from my original design of the monolith form, here are a number of posters created to present our screening for 2001: A Space Odyssey. The images were distorted by dragging the original image through the scanner, so that it would elongate the length of and create this stem like part to the design.

Negative version 



The first poster of these three (left) is a whole negative fill of the original positive version. This was final poster we decided to take forward as we felt it had a interesting form and communicated the intimidating form of the monolith. The second poster uses the same form as the 1st and 3rd, but includes the logo used on the tickets. Although we felt as a group that the logo took away from the presence of the monolith and contrasted the distorted loose form of the other imagery and text on the poster. The third poster included light forms which were present on some of the original drafts of the poster, but we felt that these didn't have a place on the poster and took away from the form of the main imagery. 

Positive version



The original positive scan of the poster. We felt as a group that the grid system used on this poster was clear and helped present the tall and intimidating nature of the monolith, but that the white background didn't present this same theme. Furthermore we felt that there was too much going on in the centre of the poster, which took the audiences attention away from the overall image and form of the poster. This led us to invert the the image and create a negative (white on black) version, which we felt conveyed the theme much more clearly and allowed the audience to focus on the whole image/poster as one form, rather than an amalgamation of separate images and type. 

Neon Version


























These neon versions were created in response to the heavy focus on lighting and colour used in the final sequences of the film. We found as a group that the idea was solid and we like the combination of the colours together, as a set of posters, but we also felt as though the colour scheme took away from the imposing monolith theme were aiming to portray. The glossy black imagery and type on the black card poster worked well as one with the black on black flight cards we are using for the screening, and it did convey the monolith theme,  but it wasn't very legible so we decided as a group not to take the poster forward as our final design. 



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