Charlie Sheppard 

University

• Power of ten project - Working with Scale (huge Brighton deckchair)
• Experimenting with old links to past - sports hall 

After

• Football team - collective of creatives
• Arranged exhibition space based around football team and their journey 
• Transfer personal work into professional work 

Hudson Bec Group 

• Its nice that 2007 
• Created Anyways 2012 (ask Pat about potential free tickets to events)
• Printed pages magazine (research)

Anyways

• Creative re-imagining of brands 
• Can work on any kind of project - bringing in specialists 
• Work extremely closely with ItsNiceThat
• Anya Hindmarch - Film and in store event for release of new luxury range 'Anya Smells'. Charlie linked his personal interests (train sets) to the project. Personalised onvite cards 'Kate Smells' 

Nike Young Athletes

• Science experiment party (Nike) 
• Key to success was conducting good research into target audience (8-12) and avoiding stereotypes. Key points; make things physical over digital, don't underestimate intelligence, play first/educate secondbuild shoes using stencils (interactive)

Ace & Tate

• Brewer Street Flagship store
• Design a shop/opticians that can hold events/parties, but also feels professional
• Has to be relevant to the Amsterdam brand and Soho  
• 60's Carnaby street - big inspiration 
• Assemble architectural group
• split colour between flooring being colourful (fun) and white (clinical) 
• Winking eyes (open when store open/shut when store closed)

Extra Notes

• Break down process into 1. research 2. ideas (risky / safe) 3. develop 4. present 5. work on their opinions and present final 
• Use a broad range of experiments to generate ideas 
• Focus on what you're passionate about and take this forward into professional work.